Fandi certainly fits the bill as an exemplary sports ambassador given his illustrious career during the good o’days. Find out after the break who else is in the list of personalities supporting this campaign!
PRESS RELEASE
H-TWO-O unveils legendary Fandi Ahmad as new Brand Ambassador
H-TWO-O, synonymous with the Singapore sports scene, has signed on local football legend, Fandi Ahmad, as its new brand ambassador. Joining H-TWO-O’s
team of elite sports athletes, Fandi will be working with H-TWO-O to educate athletes on the importance of sports hydration and will be featured in advertising materials across Singapore.
Titled “Unleash Your Inner Power”, Fandi Ahmad, the darling of Singapore football sports will be the face fronting the new H-TWO-O bold, edgy & inspiring advertising campaign, slated to run through Singapore outdoor and print media. He will be joined by other aspirational and exemplary sports ambassadors like football midfielder – Isa Halim, striker – Khairul Amri, top goalkeeper – Lionel Lewis, national swimmer – Christel Fung and triathlete Victoria Cambell. The campaign concept was to draw on the idea that when you have the passion and aspiration to do your best in sports, with proper hydration, you can unleash your inner power; physically and mentally.
Internationally-acclaimed as a football star, Fandi is our very own home-grown football legend, a household name every Singaporean can identify with. Renowned for his lightning swift footwork and adept finishes, he is an inspiration to many aspiring young football talents here, and beyond the shores of Singapore.
“Fandi is the epitome of sports excellence. He has the passion, drive, and determination to succeed which are in tandem with H-TWO-O’s brand values. Fandi is a naturally gifted athlete with a promising coaching career. His dedication to promote youth sports development in Singapore is indeed truly inspiring, and as a coach, he believes in proper athletes’ fuelling and hence he was simply a natural choice.” Said VP Marketing, May Ngiam.
As the resident coach of the H-TWO-O Ultimate Dream Team program, Fandi will continue to nurture young football talents and groom them for the future development of Singapore football. He will also represent H-TWO-O in an inaugural series of school talks which serves to educate the young on the need for a healthy lifestyle, mental readiness, teamwork, and key success imperatives.
Said Fandi, “I am very happy to be appointed by H-TWO-O as their spokesperson and naturally, sports and hydration goes hand in hand. Generally, most sports athletes may have the technical skills to play the sports, but they tend to forget about the importance of sports nutrition and hydration to improve their performance. Hence, getting involved in the school program would enable me to do more outreach to the youths and educate them on this aspect, and also inspire them to work towards building the future sports gems of the nation”.
H-TWO-O is very confident that with Fandi’s talents and popularity, the H-TWO-O brand will get stronger and far reaching beyond the island of Singapore.
About H-TWO-O
H-TWO-O is specially formulated for rapid rehydration of fluid and to replenish carbohydrates and electrolytes during and after physical activities or exercise. Although water does in fact catalyses the lowering of body temperature, it does not contain the additional properties needed to recharge the minerals lost during active sports. Timely replenishment of isotonic drink such as H-TWO-O, with fluids, vital electrolytes and carbohydrates would help refuel the body for better performance.
H-TWO-O comes in a range of interesting flavours, designed for your varied taste preference. These include non-carbonated Original & Blackcurrant, carbonated Sparkling Original, Apple and Blackcurrant. Packaging volume includes Packet 250ml and Can 300/330ml, PET 500ml for on-the-go consumption, while PET 1.5L is suited for family or volume consumption during active sports. To have a good game, have H-TWO-O prior, during and after activity to ensure the sufficiency of fluids and essentials in the human body at all times. H-TWO-O is widely distributed in supermarkets, convenience & provision stores.
-The End-
